The design of an exhibition stand can easily slip under the pen of an interior designer. A trade fair event can be an important way of creating awareness and familiarity for the company and making the consumer aware of it. The visual appearance and functionality of a stand can play a decisive role in whether people walk past or walk towards it. When planning a trade fair, it's worth taking at least these tips into account! 1. At the fair There is a huge amount to see at the fair. The eye wanders and wanders. Think of a uniform colour or...